This research aimed to investigate key success factors for the adoption of AI-driven health technologies, particularly in healthcare ecosystems of low digital literacy, such as Poland.

Conducted between January and August 2023, the "AIValue4Health" study engaged over 1,000 Polish nationals in a representative survey. The study revealed preferences with 15 general statements about AI and stated preferences, with two hypothetical trade-off experiments comparing traditional healthcare with AI-enhanced solutions.

In addition to the strong support for AI demonstrated through direct questioning, 28% and 76% of participants shifted from their initial preference for standard care to favor AI solutions, given validation studies and positive feedback from doctors, as well as free access to AI tools. This left over 60% and 80% of participants favoring digital solutions in both experiments, respectively.

The results revealed how to ensure successful integration of AI in healthcare, emphasizing, however, the necessity of validation studies and targeted educational initiatives to enhance digital literacy and trust in AI. Most importantly, the findings underscore the essential role of medical professionals as leaders in the adoption of digital health solutions.