A Fast Track Open Access article published in the Health Behavior and Policy Review Journal.

Authors:

Kyle D. Barrington, PhD, MA
Nicole L. Holt, BA
Atalie Nitibhon, MPAff, MAHS

Objective:

In this study, we aimed to assess the impact of pandemic-related changes on retail alcohol sales as they relate to verifying state-issued identification.

Methods:

Trained staff and volunteers completed an online survey entitled the Community Alcohol-to-go Research Tool each time they ordered an alcoholic beverage via a website or phone application, commonly referred to as an e-commerce order. These surveys were collected and analyzed to ascertain how often a state-issued identification was verified after an alcoholic beverage was ordered using an e-commerce option. In addition, we conducted focus groups.

Results:

After three years of research, we determined that the identification failure rate for overall e-commerce alcohol-to-go sales was approximately 64.8%. The identification failure rate ranged from 26.7% for third-party delivery drivers to 90.0% for customers who walked into a restaurant or grocery store to pick up their e-commerce orders.

Conclusions:

State alcoholic beverage control agencies must redesign their compliance measures to ensure that only those legally eligible to purchase an alcoholic beverage receive those orders, especially when placed via an e-commerce platform.

Source: Health Behavior and Policy Review
Publisher: Paris Scholar Publishing Ltd.
Article Link: https://www.ingentaconnect.com/content/psp/hbpr/pre-prints/content-psp_hbpr_1214