Volume 28, Issue 11 p. 1318-1320

RESEARCH LETTER

Serena F. Hagerty,

Corresponding Author

Marketing, Harvard Business School, Boston, Massachusetts, USA

Correspondence

Serena F. Hagerty, Marketing, Harvard Business School, Boston, MA 02163, USA.

Email: shagerty@hbs.edu

Search for more papers by this authorRyan C. Burke PhD, MPH,

Emergency Medicine, Beth Israel Deaconess Medical Center, Boston, Massachusetts, USA

Search for more papers by this authorLinda M. Isbell PhD,

Psychological and Brain Sciences, University of Massachusetts Amherst, Amherst, Massachusetts, USA

Search for more papers by this authorKate Barasz DBA,

Marketing, Universitat Ramon Llull, ESADE, Barcelona, Spain

Search for more papers by this authorPeter Smulowitz MD,

Emergency Medicine, Milford Regional Medical Center, Milford, Massachusetts, USA

Emergency Medicine, University of Massachusetts Medical School, Worcester, Massachusetts, USA

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